EPSILON
White paper: Pixel Perfection

Responsible for:
INITIAL COPYWRITING* | CURATING CONTENT | DESIGNING

This is a client and internal organization distributed white paper explaining the nuance of email rendering across different email clients and devices. This educational document is to reinforce the idea that email is a flexible solution and not as perfect as print materials. This serves to explain at a high level where and why the need for flexibility needs exists across all email clients as it was seen as consistent source of trouble for many internal and external teams to understand. Numerous campaigns were coming in flagged as having errors when in fact they were expected behaviors. This document served to level set and provide the education behind it.

*I provided the copywriting that was proofread and edited by the team’s copywriter to ensure appropriate context.