EF EDUCATIONAL TOURS
Marketing Campaign

Responsible for:
COPYWRITING | CURATING CONTENT | DESIGNING | DEVELOPMENT

Design uses an animated GIF with a single call to action driving to a Popular tours link. This “faux” interactive content has more support than the standard carousel functionality.

Mobile footer responds from horizontal text to having stacked buttons to make more optimized for the mobilize experience and interactivity.

Bulletproof buttons used to ensure all call to actions are clickable when images aren’t enable or there is poor internet connection.

DARK MODE CONSIDERATIONS:
Images are transparent pngs. High contrast colors are used in the main content that will allow for optimal dark mode rendering experience. Logo is saved with a white outline to ensure visibility on darker backgrounds in dark mode.