EF EDUCATIONAL TOURS
Marketing Campaign: Social

Responsible for:
CURATING CONTENT | DESIGNING | DEVELOPMENT

Alternating imagery and live text columns, S curve, to create visual flow through design from top to bottom. Balance of live text an imagery helps support email load time.

Mobile footer responds from horizontal text to having stacked buttons to make more optimized for the mobilize experience and interactivity.

Headline & sub-headline font is coded as web-hosted font with web-safe fallback.

Bulletproof buttons used to ensure all call to actions are clickable when images aren’t enable or there is poor internet connection.

DARK MODE CONSIDERATIONS:
Images are transparent pngs. High contrast colors are used in the main content that will allow for optimal dark mode rendering experience. Logo is saved with a white outline to ensure visibility on darker backgrounds in dark mode.