EF EDUCATIONAL TOURS
Marketing Campaign: Educational Landscape

Responsible for:
CONCEPT | CURATING CONTENT | DESIGNING | DEVELOPMENT

CONCEPT BACKGROUND:
I created the concept and idea behind this marketing campaign as a different angle to target the main audience, high school teachers. The typical marketing communication was often “Win a FREE trip” and we needed an alternative message to engage our current audience vs. getting prospects. This was a shake up and stripped down version of “go to Italy” but rather thinking about the immersive experience and your physical location. Each image links out to a separate landing page of tour experiences filtered by the landscape.

CONTENT:
Headline font is coded as web-hosted font with web-safe fallback. Body and button copy is a web-safe font.

Mobile footer responds from horizontal text to having stacked buttons to make more optimized for the mobilize experience and interactivity.

Bulletproof buttons used to ensure all call to actions are clickable when images aren’t enable or there is poor internet connection.

DARK MODE CONSIDERATIONS:
High contrast colors are used in the main content that will allow for optimal dark mode rendering experience. Logo is s transparent png with a white outline to ensure visibility on darker backgrounds in dark mode.